Publishing a book is a complex process that involves a team approach. In the end you have a book meant to inform, encourage, or challenge. But how do you reach a particular audience? Our publicity staff can help you find the answer to that question.

WinePress Promotions understands there's no single method to reaching readers. We step back to look at the big picture to customize a promotion strategy that works for your book, personality, and budget.

Why hire a professional publicist?

• Experience. Knowing the right "angle" for the media is all important. A publicist knows what aspect of your book or life experiences to accentuate in order to gain the best exposure.
• Professionalism. Media professionals know when they are dealing with another professional. Your book has a better chance of getting noticed with the right presentation.
• Knowledge. A professional publicist knows the types of media, such as radio, TV, magazines, etc., most likely to be interested in your book. We can properly target your publicity campaign right from the start.
• Contacts. A publicist knows who to contact about your book - whether it's the lifestyle editor, the drive-time host, or a talk show, we have the details that make a difference in media results. Many times we have already established relationships and trust which can make all the difference.
• Follow-up. 80-90% of media coverage is scheduled due to personal follow-up calls. Many companies do mass e-mails or faxes and then wait for a response, but that approach to publicity produces very few results. The personal touch really makes a difference.

Your press kit information is packaged in a full-color PDF file. You can send it electronically or print as many as you need. If you're seeking an important speaking engagement or interview, this is a great way to make a presentation to your contact person.

The highlight of your press kit is the media-friendly, one-sheet.* It includes:

• Author biography
• Book recap
• Interview questions

*Images are provided as examples only. Folder not included. Actual colors and styles may vary.

The one-sheet emphasizes the most important information that the media and other organizations will want to know about you and your book. Media can quickly scan these sheets to decide if your topic is newsworthy. Other organizations that may be interested in inviting you to speak will also need a way to quickly glean information about you and your message. This information is provided in a quick, easy-to-read format and is condensed down from the full text you provide.

Press Release & Catalog

Each folder also includes a special WinePress Promotions catalog featuring your book, and a press release. The press release provides more detailed information to the media in a special format suitable for news reporting. More than just a book recap, the press release shows the media that there's a story their readers/listeners would find of interest. Writing a good press release requires skill, experience, and knowledge of how the media works. Our WinePress editors are fully qualified to do a great job!

In most cases, there will also be a cover letter, personalized to each media outlet and contains a brief overview of all the information in the press kit.